Episode 172: The REFRAME Framework: How to Reset Strategically Without Starting Over
In this episode of The Pursuit of Badasserie, we introduce the REFRAME Framework, a strategic reset process designed to help entrepreneurs regain clarity and direction before they take action. If you’ve ever tried to “push through” a tough season only to feel more scattered, overwhelmed, or stuck — this episode is for you.
We break down why strategic resets aren’t about starting over — they’re about stepping back, getting honest, and realigning your business with what’s actually working now. REFRAME pairs perfectly with our tactical RESET framework, giving you a full system for recalibrating your business and your leadership.
You’ll learn how to:
- Honestly assess your current state without justification
- Identify what’s working and what’s holding you back
- Choose fewer priorities with greater impact
- Redefine success based on your current capacity
- Align your identity with the actions needed to scale
- Move with intention instead of overthinking
- Embed lessons to prevent repeating the same mistakes
This episode is for entrepreneurs who are ready to stop managing chaos and start leading with clarity, confidence, and momentum.
Key Takeaways
- Strategic resets are about clarity, not chaos
- Reality checks require separating ego from business performance
- Depth beats breadth: focus on 1–3 priorities per quarter
- Success must evolve with your season and capacity
- Identity must shift before strategy can scale
- Reflection + documentation prevents repeating the same cycle
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