Episode 203: The Blind Spot Episode: Why You Can’t See What’s Wrecking Your Business
Here’s an uncomfortable question: what if the problem you’ve been staring at for months isn’t actually the problem?
In this episode, we draw a hard line between being stuck (you’re missing information or resources) and being too close (you’ve lost the perspective to see what’s actually broken) — and we call out how often entrepreneurs mislabel the second one as the first.
We’ve watched this play out over and over, most recently at our own Badasserie LIVE Reset, where one entrepreneur swore she was stuck while running 20 different offers with no real pipeline. She wasn’t stuck. She was too close to see it.
In this episode:
- The real difference between “stuck” and “too close” — and why the words you use to describe your problem matter more than you think
- How familiarity quietly turns dysfunction into “normal,” until you stop questioning it altogether
- Why your brain builds evidence to defend a conclusion it already made — and how that keeps you fixing the wrong thing
- The exit-strategy mindset: why looking at your business as if you were about to sell it exposes blind spots instantly
- Using the Eisenhower Matrix to separate what’s actually urgent from what just feels urgent because it’s standing too close to your face
- Why “you are the company you keep” applies to your business — an outside, unemotional perspective sees what your inner circle can’t
- How procrastination disguises itself as productivity: the research, the tweaking, the revisiting that’s really just a hamster wheel
“Maybe you’re not stuck. Maybe you’re just standing too close to it.”
Who this episode is for: any business owner who keeps circling the same problem and can’t figure out why nothing changes.
Hit play, then ask yourself the question we ask every client: if you started your business from scratch today, what would you change immediately?
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