Episode 162: How to Grow Your Business Between the Peaks

In this episode of The Pursuit of Badasserie, we’re talking about the part of business that no one glamorizes — the in between.

Everyone loves to celebrate the big launches, the viral wins, the record-breaking months… but what about the quiet ones? The slow seasons, the awkward pauses, the months that feel like nothing’s happening?

That’s actually where the real growth happens… if you know what to do with it.

We’re breaking down how to shift your mindset around those “flat” seasons and use them to strengthen the core of your business. Because sustainable growth isn’t built in the spotlight; it’s built in the background.

You’ll learn how to identify your business rhythm, use downtime to optimize systems, reconnect with your audience, and prepare for your next big wave of momentum. We’ll also talk about the financial and energetic side of the lull–how to create stability, creativity, and leverage when the noise dies down.

If you’ve ever looked at your slow season and thought, “What am I doing wrong?,” this episode will reframe that lull as your most valuable season of all.

Key Takeaways

Redefine growth.
Growth doesn’t always mean more sales. Sometimes it looks like refining your offers, improving your systems, or deepening your relationships.

Understand your rhythm.
Every business has natural cycles — busy seasons, prep seasons, rest seasons. Instead of panicking during a lull, plan for it.

Use slow time strategically.

• Optimize: Audit and upgrade your workflows or client experience.
• Educate: Upskill yourself or your team.
• Connect: Strengthen partnerships that will fuel your next season.

Keep marketing momentum.
Stay visible, even when you’re not actively selling. Share behind-the-scenes moments, lessons learned, or what’s coming next. Quiet months are for nurturing, not disappearing.

Be smart with your finances.
Use your peak-season profits to build a cushion or reinvest strategically. Creating runway gives you freedom and peace of mind when business slows.

Energy is your biggest leverage.
When you’re not chasing sales, you have space to innovate. Use that space to get creative, revisit your “why,” and build what’s next.

Your slow season isn’t a setback — it’s your setup.
Ask yourself: What can I strengthen, automate, or create right now that will make my next busy season easier and more profitable?

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