Episode 204: The Identity Question: Is This Actually the Business You Want?
We’ve coached six- and seven-figure business owners who did everything “right” and still woke up one day asking the same gut-punch question: is this actually the business I want? In this episode, we unpack the identity crisis that hits entrepreneurs at every income level — the moment when the business you built no longer matches the person you’ve become.
We talk about why more revenue, more clients, and a bigger team don’t automatically mean a better business, and why staying in something out of pride, sunk cost, or fear of what other people will think is one of the most common (and expensive) traps in entrepreneurship. We share real client stories, including a seven-figure business owner who walked away from massive success to build something aligned with who she is today, and we get honest about our own experience letting go of businesses that no longer fit.
In This Episode, We Cover
- How to tell the difference between “I don’t want this business” and “I’ve built a business I don’t want”
- Why just because you’re good at something doesn’t mean it should be your business
- The two-part question we ask clients before any big exit or pivot decision
- Why selling or closing a business isn’t the only option when it’s not working
- How to identify what you actually like and dislike about running your business
- Why holding onto a business out of sunk cost is costing you more than you think
If you’ve been quietly wondering whether the business you built is still the business you want, this episode will help you get honest with yourself — and figure out what to do next. Listen now, then share this with a friend who might be in this exact season. It happens to the best of us.
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