Episode 90: Behind the Scenes of Our Latest Launch

In this episode of The Pursuit of Badasserie, we take you on a deep dive into the intricate and chaotic world of our recent live launch for one of our signature programs, the Badass Amplifier (the BA). If you ever wanted an unfiltered look at the extensive preparations, strategic decisions, and real-time adjustments that are a part of an intensive three-week marketing campaign, then this is your podcast. We discuss the effectiveness of our strategies, the obstacles we encountered, and the valuable lessons we learned along the way. This candid conversation is packed with insights for anyone interested in the nitty-gritty of successful product launches and the realities of hyper-focused selling.

Let’s get after it!

Behind the Scenes of Our Latest Launch

In this episode, we discuss:

Introduction to the Launch

  • Overview of the Badass Amplifier (BA) program
  • Explanation of what a launch is in the context of a marketing campaign

The Launch Experience

  • Behind the scenes of the live launch process
  • The intensive three-week marketing campaign
  • Strategies used across 18 social media platforms

Marketing and Sales Strategies

  • Differences between this launch and previous ones
  • The role of hyper-focused marketing and sales
  • Impact of investing in Jasmine Starr’s “Your Best Launch Ever” program

Team Dynamics and Support

  • Contributions of team members during the launch
  • Transition to the Kajabi platform for the BA program
  • Managing other business activities simultaneously

Key Learnings and Takeaways

  • Personal sacrifices and concessions during the launch
  • Importance of tracking and analyzing results
  • Adjustments for future launches, including affiliate support and email platform preferences

Success Metrics and Results

  • Registration and attendance numbers for master classes
  • Email open and click-through rates
  • Conversion rates and overall success of the campaign

Personal Reflections

  • Amanda’s experience with social interaction and managing energy
  • Lynn’s learnings on supporting affiliates and platform preferences

Future Plans

  • Excitement and plans for the next launch
  • Continuous improvement and learning from each launch
  • The philosophy of launching before everything is perfect

Tune in to hear our candid reflections on the launch journey, the highs and lows, and our plans for future successes (SPOILER ALERT)!

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Read the full transcript of this episode below:

Lynn Howard  

Hey, I’m Lynn and I’m Amanda.

Amanda Furgiuele  

Welcome to the pursuit of Badasserie, the podcast. We’re in launch that we recently did and we wanted to give you a little behind the scenes of what went on during a live launch for selling.

I know selling is big the scary S word.

Lynn Howard  

Big scary S word. Yeah, it’s interesting. We have a couple of points that we want to talk about. I am super stoked about giving the behind the scenes and the good, the bad, the ugly and the indifference of the launch.

just as a background, this is our significant one of our significant signature products, or I should say it is our signature product, the badass amplifier, aka the BA, which is the six month accelerator program for entrepreneurs across the world.

With that being said, this is our, this was our third time launching it in the structure in which it is as the BA, but a very um, a new way of launching because we invested in ourselves and invested in our business.

Amanda Furgiuele  

Yes. So what if you’re not familiar with what a launch is so a launch is basically just a fancy word for like a marketing campaign.

So we did a very extensive three week marketing campaign to talk. So for those of you who didn’t see it, I don’t know where you were hiding because we were all over the place.

Everything all over the place across 18 social media platforms, one eight one eight. Yeah, we went crazy. Our whole team went crazy.

I mean, one of our our teammates posted recently about it. I was like, oh, we really didn’t have a life for a month, but it was really great.

I had a life, I don’t know. I guess maybe we gained too much to the team, but I had a life, I’m crazy life.

Anyway, so it was, it’s basically a fancy word for our marketing campaign. So when we say launch, it’s fancy for saying a marketing campaign.

So we, marketing and sales, marketing and sales, yes, marketing and sales campaign. So we wanted to kind of break down a little bit about what that looked like and what the differences were and what worked and what didn’t and like the successes that we had and the failures that we found in that process, both personally and professionally, because, you know, when you really, we talk about it a lot.

When you really hyper focus on something, your priorities, prioritizing that one thing. So there’s going to be other things in your life that don’t, maybe you don’t get as much sleep as you thought you wanted to, maybe you eat a little worse.

Maybe you skip your workout. out. So there are things that you may or may not do. But again, you’re hyper focusing.

So we want to talk a little bit about what that looks like or looked like recently when we did our launch.

Lynn Howard  

Yeah, I love that you brought that up. I literally was just having a conversation with the client. She’s one of the ones in the BA, but she also is a personal client of mine.

We both have personal clients that are in the BA as well. But pretty much that business is like a relationship.

And there are sacrifices and concessions that need to happen in order to be able to make it fruitful and fulfilling.

And the biggest it can be. And hello, there is action and sacrifice and different things. so we definitely shifted some things around.

We definitely put, it was full force and super excited. So again, we’ve done this before, but we knew things had to change.

The we were getting results. We had results in our first two launches this year, but we saw an advertisement for Jasmine Starr who is one of the people that we both follow.

We love her. I’ve loved her ever since I found out about her five years ago probably. I’ve been following her, following her journey.

And so we invested in a program, Your Best Launch Ever. And she gave us a new way of thinking where our launches were a bit more, I would almost say, I mean, there was a system, once you say, but it was more hodgepodgey, not as intense as what we did before.

Amanda Furgiuele  

What would you say? I would say we definitely had a system, but I think the main difference for me is the length of time of the marketing.

So it was a, so normally when we would do our launches, we would talk about it for a longer period of time.

We would do, it wouldn’t be a hyper focusing, it would be, we would talk about it every week. We would discuss it.

We post about it, but it wasn’t so all-encompassing, like, this is all we’re talking about, this is all we’re doing right now.

that was definitely a shift in, and it was still obviously a time commitment because anytime you’re really investing in your business, it’s going to take some time and energy commitment.

But for me, the biggest difference was the hyper-focusing in on that marketing campaign and sales campaign for a very short amount of time.

So normally, when I am looking to sell something, I will talk about it all the time over the course of a longer period of time, whereas this was, it actually had to be for a loop because it was weird to me to only really sell for a week because I, on larger programs, I like to sell all year round, but it was a different mindset of really focusing for those two to three weeks in that specific product, in this case, or service, a little bit about.

Lynn Howard  

So that’s

Amanda Furgiuele  

That to me was the biggest change that we had a system, we had things we were putting in place, we were doing marketing and promotion, we were doing advertising, and this other way was just much more hyper-focused, much more full-scale, much more all hands-on deck, for sure, during that hyper-focused three-week period.

Lynn Howard  

was in those three weeks, too, and I agree, yeah, we, but also I think we had touched it before, like, yes, we would promote it, but all of our social media wasn’t directed in that way, all of our conversations weren’t directed in that way, and I really, it was definitely a slight mindset shift about, because the launch, just to back up Amanda said, we did three weeks, but two weeks were to push, so the process was, for two weeks we’re advertising to push everybody to a master class or three master classes, and we’ll give you numbers in a second, and then from that master class, those set of master classes, all within 12 hours we did the three, then we had

a six day open cart where we’re we’re selling and you’re actually not selling every day either which is mind-blowing in social and we’ll talk about just the social media side there there were some behind the scenes where we’re having conversations here and there or whatnot and getting approved for a funding thing for some women in in in Southeast Asia region but the launch itself three weeks pushing two weeks pushing people towards that master classes and then one week of sales I agree it was a bit of a it still is kind of a bit of a mine F for me because it’s just like okay but what I love about this is it’s like shitter get off the pot kind of mentality and like like either you’re gonna make the decision which really is it is pricing and buying psychology kind of like 101 that most people are that are gonna buy are gonna buy like that

like they don’t need that. If you give them too much time, they start to have analysis by process. Like happens, they talk to themselves out of it, et cetera, et cetera.

Amanda Furgiuele  

Yeah, no, I, and, you know, you touched on this little stuff. We were also, we’re not selling every day.

And for me, it has such a small window of a close cart. And I think this might come back to a little bit of my history within telemarketing and more like forceful old school sales where I would be up in someone’s business.

So I had a hard time shifting away from doing more sales because my natural instinct is to hit everybody hard, just go crazy.

And we did, but there were days with even within the sales period that we were not selling. And that always feels a bit wonky to me because I’m like, I want to get on the phone.

I want to make calls. I want to close deals. And I did that on one-on-ones, but from a mass social media perspective, we weren’t doing the daily sales.

So that threw me a loop a little bit. Yeah.

Lynn Howard  

I’m hardcore. want to do the things. Yeah. No, no. It was great. again, 18 platforms, we were posting one to three times a day in a very structured, formatted way that Jasmine had suggested, which we really enjoyed.

it’s interesting because we definitely like people notice and I love and we’ll talk about it here at the end, we’re rinsing and repeating here pretty quickly because we have so many hot leads because we actually did ads as well.

So we have this like plethora of like targeted audience that we need to give another product to. But yeah, we were posting a ton across those 18 platforms and it was really, it was, it was crazy.

It was absolutely crazy. Absolutely insane and beautiful at the same time and we learned a lot too and we’ll talk about our numbers and our learnings but I’ll say in the moment like You know taking it and taking it from The the Instagram style to put it into a LinkedIn voice to put it into a Facebook voice To make sure that we’re we’re branding it all in the same way and if it’s engagement If it’s sales if it’s education goals, right like that type of stuff Yeah, it was it was incredible.

Amanda Furgiuele  

It was absolutely incredible Yeah It was and you know when we think we talk about posting three times today We really do mean three separate times a day like it would be like an eight noon and eight United States time because I was We were staggered our time tire team is in different countries So we literally were posting all times today reaching out to people DMing we had a whole

whole strategy across all platforms. And it was, I was joking, I’m not social in general, but it was the most social I’ve been, because I was hitting more networking events, and we literally destroyed.

I mean, I think I went to like, in that three week period, I think I went to 12 different networking events, and I left my house 12 times folks with a lot.

So I know that may not seem like a lot, but in a three week period, it was a lot.

My poor kid was like, another babysitter? Yeah, another babysitter. I’m just gonna go take care of some stuff. So it was a very intense process, and it was multiple times a day.

was, like Lynn said, different voices, different styles based on the platform, based on our audience there, based on a lot of different things, doing different ad campaigns, and again, working with social media people and advertising agencies and really targeting.

and going through and reevaluating, changing the ads, adjusting things. it was a lot of things that we were trying differently this time around.

And it definitely made a significant change in some of the hard results that we had.

Lynn Howard  

So just to give a wrap. I go into the hard results, I want to talk about the different prongs.

we just gave you, like, there are different ways that we actually went after this. So we used Jasmine Starr’s process, which is her social media process, right?

So essentially we use the social media plan of attack. So that’s one. We had affiliates who were helping us out, which that, I will say, my responsibility that we, I definitely see how we can improve upon that, because we didn’t have a lot of activity and affiliates and that’s on them, that’s on us.

And I definitely see the way we can absolutely improve upon that. Amanda was overseeing the ads and working with ad managers, right?

So… And we saw a lot of traction there. We, I literally picked up the phone and messaged a ton of people because I was able to secure a funding option for women in Southeast Asia region through a women leadership program.

So doing a lot of that. Networking, Amanda said, she, I think that’s the most she’s been doing in the last, how long have you been in Houston?

Since she’s lived in Houston last like three years, she did just as many networking events in the two and a half weeks that she was going to network.

Amanda Furgiuele  

I usually do like one to two a month and I did 12 in 10 days.

Lynn Howard  

Yeah, insane. So we were attacking it besides other things. We were attacking it across different kind of crumbs, if you would.

We were also be, so there was some reactive, there was some active and there was a lot of proactiveness.

The other thing that would be like almost like guerilla marketing where wherever you would see in Facebook groups, which we didn’t get anything, but every little bit kind of helps move the needle towards no light trust.

Every time you would see in a group, oh, events were created across event bright, meet up those type of things in our social media platforms.

And then we were like copy-pacing our website and a little blur above, promote yourself in the private Facebook groups, you know, underneath those threads.

we were attacking it hard. We were tracking all of our efforts as well, which I love our tracking sheet, even though the last week, I think our team members were done with it.

They were not like, guys, you have to put it in the chat, like, this is the most important way.

So we know our results. yeah, so Amanda is going to give you numbers because I will say overall, we either exceeded industry standard numbers.

Or we were at industry standard.

Amanda Furgiuele  

Yeah, so you know, we had three, okay, as we mentioned earlier, we had three master classes, all three of them.

what this is actually thing that was surprising to me is that we were pretty evenly spread about how many people were in each one, but normally you get it where it’s like, Oh, five signed up for this one and a hundred signed up for the other.

And so you know for future launches that you don’t use that other time. No, we had over a hundred people signed up in each of our master classes.

Lynn Howard  

Actually, almost 150 in each of the master classes. Well, we felt 36 shy. Our goal was to have 500 people registered.

We had 364 registered across the three. So one, four, five, what?

Amanda Furgiuele  

Our goal was 500.

Lynn Howard  

We had four hundred and sixty four used to three hundred.

Amanda Furgiuele  

Well, my bad.

Lynn Howard  

We were 36 shy. That’s not really the shy. So we had like 170, I can’t remember.

Amanda Furgiuele  

yes, exactly. Yeah. So we had a very. a large distribution in that group, we had email open rates, generally speaking, between 40 and 75 percent email open rates, which is crazy high, crazy high.

even after the masterclass into our sales week where people are getting inundated with sales emails, we still had our email open rate at over 46 percent, which is again very high for industry standards.

And we had very few unsubscribes afterwards. So even among our normal list, so we basically didn’t lose anybody. So like nobody has doubled their email list, almost doubled their email list during this campaign.

Yeah. And then we, I think we lost a total of 15 people, which was like, one girl. I mean, some of them, some of them were accidental because we had a couple people who are in our program who accidentally unsubscribed.

So anyway, so it So very good overall campaign rate. had a great click-through rate. So again, you know, when you’re looking at the price point and the amount of people who showed up to the lives versus who watched the replays, we still had a really high click-through rate.

I believe it was The higher side of the average of industry standards. I didn’t actually go through it. mean, we’ll call myself out.

have not actually yet gone through our conversion numbers for each master classes specifics because I’ve been doing other things, but I know that we were Show-up rate though at the master classes were industry-centered.

Lynn Howard  

So we landed between 25 to 34% in show-up rate. So out of 100, either a quarter or a third of them showed up.

Amanda Furgiuele  

Yes, and stayed on all the way into the end. Not just showed up, but stayed on the entire time.

So that was also a really big thing that nobody Stopped watching halfway through. Most of them. I think it was all that.

like seven or eight people total state to the very end through Q&A through like through the whole thing. So that was also really high as well.

Lynn Howard  

Each one we had about a third drop off when we started pitching slash and then into the Q&A. So that’s still above industry, industry norm.

So I would say at the highest it was a third and one of them it was only a quarter dropped off when we started pitching because the the master class is only an hour which is another thing that we changed because we typically did 90 minutes.

We did it down to 60 minutes and then we added Q&A at the end. So that’s still above industry average and then closing this way is supposed to be a one to three percent and we actually exceeded that if we look at how many we close in all but not all of them because of that process somewhere because of personal reach outs and stuff but so we

we hit it if we look at just the brass tax numbers.

Amanda Furgiuele  

Yes, so all in all, super successful launch, hitting our numbers and it’s one of the reasons why we’re looking into doing a second launch because we have now a very, very warm audience of our target market, our people.

So we want to be able to supply to them what they want, which is how you sell. You’re not just selling to sell anything, you want to sell what people want, what people actually need to make their lives better.

So that’s why we’re moving into another launch as it is.

Lynn Howard  

No, so what would you say your biggest learning was during this?

Amanda Furgiuele  

Okay, this probably doesn’t surprise other people, but it surprised me because of the way I am. We’ll just call it that.

So one thing I did not do, or I did not take into account was out done with people I would be and I say that because normally when I’m in a big push I can push through anything I can I can do anything I want but by the end of that three weeks because of all of the social media in combined or in combination with all the networking in combination with a lot of outreach a lot of talking people doing trainings getting on the phone doing one to ones with people it was a lot more interaction than I had done in a long time so I was out of practice of that I mean it’s one thing when I used to do it when I would be in front of people all day and so I was used to that but I haven’t done it in a long time so my social battery dried up so in the future I know that I need to really save time for myself because of an introvert I need to go ahead and put those very importance like no toffee no no toffee you’re talking to Amanda moments I need to add those in because I was surprised by how it hit me by the

end of that but actually in the middle of the third week just being done with interacting socially. I was surprised by it because normally I can push through just about anything but I was so out of practice from being my little like reclusive life.

Lynn Howard  

I was surprised. Yeah. One thing we didn’t talk about is like our team. Our team was killer because we were also switching over to a brand new platform for the badass amplifier or the BA.

So one of our team members even though they were helping us with social media that was hyper focused in on getting the BA on Kajabi because we switched over to Kajabi up and rolling and she did a beautiful job.

Yeah.

Amanda Furgiuele  

It’s yeah and I mean I think also you know we also still had our other businesses running at the same time.

want also to get out. were also like I was also still homeschooling my kid. I was also still doing our normal things then was also still.

going out and like being with friends and like doing things and had visitors and all the things.

Lynn Howard  

Visitors, but I don’t know how much of friends stuff I’ve had.

Amanda Furgiuele  

Anyway, the point is the other things were happening still. We still had our other clients and our team really, really, really knocked out of the park.

They were super-communicative. were always on point. They were doing all the things they needed to do. It was really, really impressive.

And you know, if you guys are listening, we love you so really much.

Lynn Howard  

Yeah, you guys did a great job. So some of the things that we’re going to switch moving forward is definitely, so I, one of my learnings is, is I definitely learned a lot around how to be able to support and the timeline that affiliates need as well.

And even though we created a great support mechanism, I definitely see things to improve on in the future. ways that we can encourage them, get them more engaged, and also the education around affiliates.

Like a lot of people, even though we have people that say yes, I think because they, you know, we have a great network that people like us, to have them understand like that, that they’re able to make money without having to, they’re able to make money without having to fulfill the, fulfill the need, if you would.

And so it’s not like taking business away from you, it’s putting money in your pocket and it’s also building your reputation.

It’s building your no-like trust because you’re referring them into someone, obviously, that you believe in. So I definitely had a lot of learnings around that.

I learned that I hate my email platform. I hate it. I love our email.

Amanda Furgiuele  

Is it your person? I don’t like the other one. I’m not going to name names. All right. I know that makes sense.

I love convert kids. you sponsor us. We love you. Um, yeah, that’s not a plug. We are sponsored by them.

But, you know, I was going to say it’s interesting because we also got feedback from some of the people.

Lynn Howard  

And I definitely saw nuances inside. Inside our master class that will help with conversion that we definitely need to change.

And I’ve already started making tweaks on that. Um, it one thing that always I always love is that we, we, we definitely, we play in our strengths.

The two of us and our team is really good about it, too. that like Amanda is like the email, the this, that she’s like, I need help with this.

And I’m like, I need help with that. But we are very good at our strengths. strengths and like our creation of our strengths and our completion and our accountability to do such.

And so I think like a lot of my aha moments are things like that were more my control because I’m like I see how I can do that differently not that you didn’t have a part of it but it was like more my primary kind of duty and different things of that and I’m excited.

I mean I’m super excited about the next launch.

Amanda Furgiuele  

Oh yeah me too because and I hope everybody understands this that the more you do something the more you get all the kinks out the more you learn from it.

should be learning from every single launch and quite frankly if you are launching something if you are marketing something and absolutely everything is perfect the first time then you launched too late.

I’m a firm believer that if you were too excited well if you wait to the point where everything is absolutely perfect.

Oh yeah. For the first time you launch, you’ve missed out on a lot of things. Because there are a lot of things that we messed up on that we were able to fix and adjust in the moment, which now we won’t be doing those ones.

Lynn Howard  

We’ll make new mistakes next time.

Amanda Furgiuele  

I actually really like the opportunity to make new mistakes because as you grow and as you learn and as you change, your problems change, your challenges change.

And you can learn from them and not make those same mistakes twice and make new more exciting, probably more expensive mistakes.

However, you have that opportunity to make those mistakes because if you’re always in the same place making the same mistakes, you’re doing the same stuff over and over, you’re not going to get anywhere.

So I’m really excited for the new mistakes because I’m not going to make the old ones that I definitely made.

Now I’ve lessons learned.

Lynn Howard  

There’s a couple of things I know that I know that I won’t do twice, and I’m excited for the next one.

Same. This is not going to be the throw shade, but I think we also didn’t discuss one of the elements that was very much in the room as we were doing this, speaking of expensive mistakes.

So our first two launch… which is we actually hired a marketing team to help us out and they did jack and didn’t do things and you know what the crazy thing is is that Amanda is I have done ads but not like Amanda usually I will oversee a team of doing it it is not it is not in my wheelhouse it could be but I don’t I choose not I’m the one picking up the phone I’m leveraging my credibility I I’m making connections at high levels, licensees, getting funding, doing all of the separate that’s my strength.

Amanda is amazing at doing like more techy things even though she doesn’t always admit it but she’s like great at it but we hired a marketing team they didn’t listen to us they dropped the ball they actually didn’t do jack and we had to fight to get our money back and it’s funny because they were trying to give us feedback on the program and this is why it’s not working it this isn’t clear which is

because then Amanda turned around spent a lot less money Based on and was able to hyper focus on the target that we originally because our target didn’t change our audience didn’t And the results were incredible.

Amanda Furgiuele  

We so bad want to rub it in their face Hopefully you’re listening to this podcast and apps Yeah, we’re gonna we’re gonna rise above For this podcast anyway, who knows what we’ll do outside this podcast However Absolutely, we And thank you Lin for saying that I I do not consider myself to be a techie person though.

I do a lot of tech I should probably do some more education on it. However We We had to unlearn and relearn new ways and like and dig deeper because it gathers to the next level.

Yes, no first Sure, there has been a lot of work that can always be more work.

Lynn Howard  

just I like to go down rabbit holes for sure.

Amanda Furgiuele  

love filling in the gaps. However, there’s something to be said about that when and I and I think one of the reasons we’re saying this is that just because somebody costs more or says that they can do something, you also have to do your due diligence.

You also have to check it on that. If they can’t prove your analytics that they can’t show you anything that it’s really okay to to go stand up for yourself and it’s also okay to seek other sources and sometimes you got to roll up your sleeves and do it mostly yourself.

I did also hire another specialist that I’ve worked with before in the past who I trust and she’s amazing and I will I will hire her again.

She came in a couple times and did a visor and I will absolutely hire again as an advisor because she was fantastic and you know we learned a lot on that one.

Lynn Howard  

That was a hard lesson. Well, I think okay. Okay, so to overview is invest in ourselves revise rinse repeat, right?

Absolutely empower the team around you like we said, we are team smashed it and we have two that were really full time with us during that time, because we have a week and we have anywhere from five to 20 some team members at any given time, depending on what we’re doing and kind of the cycle we’re in.

And we had a couple other outliers, like the ads person and a few other people, but invest in self, revise rinse repeat, you have to unlearn to learn, try new things, jump in, like, and it took work and action in that plan.

And I think that that is like, it’s important and to stay on top and to stay motivated and to like, you know, I was thinking about this this morning before before.

we’re deciding to record this particular podcast. And I was thinking of how a coach who’s training someone had essentially a track and field and training a sprinter.

They trained them to imagine that finish line 50 yards passed what it is. And although we didn’t fully do that, we did in essence do that.

And I know this next launch, like that is exactly what we’re going to be doing, that hypothetical finish line will be moved further, which will give us better results.

I couldn’t be more proud of us and our team and the dedication and the learning and the commitment and the actions and the thinking on our feet.

I couldn’t be more proud.

Amanda Furgiuele  

It was it was a intense and fruitful and fun in some ways less fun than others. But really, I’m so proud of our team.

theme. I’m so and so impressed with everything. And that includes our affiliates. Like some people will really smash it.

And I just, you know, there are definitely things that we will work on because I don’t think that I don’t think Lynn and I would ever consider anything to be perfect anymore.

We’re recovered. We are recovering perfectionists. So there’s no such thing as perfect. And we, you know, I think it was the next day, right after our last sales close that we got on the phone, we’re like, okay, what’s next?

Lynn Howard  

It was just very. Absolutely. Well, we were planning on doing another launch. And one of the things I do want to plan, and I know we’re getting, this is a little bit longer of a one, is that, you know, it’s interesting.

And we kind of have this conversation is that, yeah, we hit numbers. We hit industry standards or exceeded. We’re definitely happy.

Our BA group is insane. they are loving the new platform, those that maybe have continued on because we had people from the first cohort continue, which is great.

They’re loving the platform. The team has done amazing, but there was a lot of indirect kind of like drumming up of things that have happened because of how much presence we had.

And we’re going to have having conversations with potential licensees. We’re having conversations with other people who want to collaborate with us like there’s a lot of indirect manifestation that’s happening because we did all this movement.

And then we said, okay, let’s do it again. Like we have all of this ammo. Why not? Why not do a hyper focus in on something that they ask?

So I love that you brought that up.

Amanda Furgiuele  

Yeah, you know, I just, it was crazy and it was awesome. And I’m really actually looking forward to the next one because it’s, we do love our goals.

So having, I’m really excited to write down my goals for the next time. So I’m, I’m pumped. Like I think that it’s going to be so if you are not.

currently on our email list. You should go ahead and subscribe to our newsletter because you’re going to hear a lot of fun new things that are coming out.

We are super excited about it. So there will be all sorts of freebies and master classes and things that are coming out.

So we definitely want to get on our newsletter list. So if you aren’t on it, scroll to the bottom of our show notes and get on it because we want to keep you informed.

Lynn Howard  

Absolutely. Let us know what questions you have about launching or pushing a product or the holiday season, which is just coming out.

Just a little bit of a teaser that that’s what our next launch is all about.

Amanda Furgiuele  

I mean, it’s like less than 125. It’s like what half a dozen weekends until Halloween. Come on now, folks.

It’s the gun.

Lynn Howard  

Yeah, we’re over halfway to Halloween. Yes. All right. I guess we should sign off. Otherwise, I think we could talk about this forever.

We’re already over 30 minutes, so. till next time get after it.