Episode 11: Your Best Client

Best client. Ideal client. Target market. Client avatar … However you think of it, finding and attracting clients who resonate with your brand and your company mission is an incredibly important part of creating a company that lasts.

In this episode, Lynn and Amanda discuss:

  • Understanding your ideal client
  • Marketing to a niche market
  • Focusing on your ideal client’s pain points and how to serve them
  • Free Target Market PDF found on thepursuitofbadasserie.com
  • Casting a wide net vs focusing
  • Rebranding
  • Is everything you are doing in alignment with attracting your ideal client?
  • Attracting the right clients and repelling those who are not
  • Know your niche
  • You as an ideal client
  • Training clients on how to treat you
  • Depositing into yourself
  • Pushing off growth duties
  • Finding clarity to attract your clients
  • Identifying your ideal
  • Making a list of the good, the bad, and the indifferent aspects of your clients
  • Make a list of what you do NOT like
  • Start communicating properly
  • Behavioral styles and how it affects your marketing
  • DISC assessments
  • Treat people how they want to be treated
  • Niching down
  • Who needs your service? Who can benefit the most from what you do?
  • Loyalty and retention
  • Service-based businesses
  • It’s ok to get rid of clients
  • Always be reviewing your target market

Be sure to SUBSCRIBE so you never miss an episode!

  • Like the show? LEAVE US A REVIEW wherever you listen!
  • Have a question? CONTACT US at info@thepursuitofbadasserie.com!
  • Want to sponsor us? Find out how HERE.