Episode 25: The Elegant Simplicity of Growing a Business with Christine Campbell Rapin

Episode 25: The Elegant Simplicity of Growing a Business with Christine Campbell Rapin

How do you build an audience and why is that important to the growth of your business? Today’s guest, Christine Campbell Rapin, is a Business Success Coach and Lifestyle Strategist who is committed to reimagining and distilling the elegant simplicity of growing a business by getting clear on what is actually driving client conversion.

As the owner of CLEAR Acceleration Inc, and the founder of the online community Scale Your Business to 6 Figures & Beyond, Christine helps Service-Based Entrepreneurs reach financial milestones with integrity, patience, and grace.

Tune in as we discuss finding our non-negotiables, going back to relationships and experiences, and remembering that we cannot simply build our business, we must also build the lives we want.

In this episode, we discuss:

Growing up in sales
The importance of a good handshake
The integrity of sales
You get what you measure
It’s not about the numbers
How do we know our business can take care of itself?
Watching people focus on the wrong thing
Sales is the oxygen of your business
You are always in a relationship and collaboration that’s leading to a result
Integrity is a number one core value
Did you show up well today? Did you treat people with kindness?
Education is not enough–people do business with people, not books
Three types of leader–which do you want to be?
Building a business can’t be built on when it is convenient
Starting from the right place
The application of knowledge and the gap
It’s not about leads
Don’t just build the business, build the life you want
Audience building essentials
Two things predict revenue: how many people you are meeting and how many offers you are making
Getting clear on who your target audience is
Continuing to nurture even when you have clients
Are you marketing yourself?
Working with high-ticket clients
Looking for ways you can serve and people you can help rather than hunting for clients
High-touch and high-impact networking and outreach
Speaking, networking, and events
Are you capable? Are you credible?
Don’t forget to make the offer
Don’t speak from a place of enlightenment
It’s simple, not effortless
Why you need thinking partners
You cannot see your own blindspots
Desperate money never moves
Going back to experiences
Having the patience to wait for the right conversations
Deciding what’s non-negotiable
Just remember you are a human being
You are your business