Episode 41: Pinterest for Business Owners with Mackenzie Armstrong

Episode 41: Pinterest for Business Owners

All you Pinterest scrollers, this one is for you!

We are so excited to welcome Mackenzie Armstrong onto the show today (for those of you who caught her in the 5-Day Sales Masterseries, you know what we are talking about).

Mackenzie is a former educator turned Pinterest strategist. In the words of Johnny from Dirty Dancing, “Nobody puts Baby in a corner,” instead of being the best-kept secret with hidden content in the corners of your website and social, Mackenzie teaches entrepreneurs with blogs and podcasts to fill their audience with ideal clients using Pinterest. She believes that Pinterest is an underutilized strategy for most businesses–especially entrepreneurs. Feel relieved and confident using content you’ve already got (and everything you create in the future) to reach the right people without spending all your time posting.

Let’s spotlight the remarkable potential of Pinterest as an invaluable tool for small businesses and entrepreneurs. Through this insightful conversation, we discuss the myriad of ways in which this visually-driven platform can elevate brand presence and drive growth. Gain insights into crafting compelling, shareable content that resonates with Pinterest’s engaged user base. From optimizing pins to harnessing the platform’s algorithm to reach wider audiences, this episode unfolds a comprehensive strategy for harnessing Pinterest’s power. Whether it’s uncovering the art of storytelling through boards or capitalizing on trends, we are going to equip you with the knowledge to wield Pinterest as a dynamic force in their marketing arsenal, ultimately propelling your business to newfound heights of recognition and success. Let’s do this!

In today’s episode, we discuss:

It’s like Google, but awesome-er
Pinterest as a search engine
Digital hoarding
The biggest misconception
The ease of using Pinterest
Avoid burying your content
Getting to the content you are actively searching for
Mackenzie’s background in teaching
Inspiring users to find information
Getting people the information they need
463 million people visit Pinterest monthly
Searching your niche
80% of people on Pinterest are there to buy
Efficiency in Pinterest work
Using Pinterest for personal reasons and for business research
You don’t have to engage the way you do on social media
The Pinterest algorithm
Top Pinterest tips for business owners
Pinterest Analytics
Keyword research
Graphic choices for your pins
Understanding your audience
Manual A/B test
Starting out on Pinterest
Chrome extension for Pinterest
Canva usage
Audience aesthetic
3 types of pins
Third-party extensions like Tailwind
Taking the leap into entrepreneurship
Get your content out there
It’s never too late!
How to handle multiple businesses
Naming your boards
Relating to your audience
SEO and keywords
Action step!

Find Mackenzie:

“5-Step Pinterest Lead Generation” Checklist

These are the first five things I do as a Pinterest Strategist to make sure an account is ready to start gathering leads. Find it here: https://mailchi.mp/094a443952bd/8adks2uarl