Episode 67: Doing Less Better with Justine Beauregard

In this illuminating episode of The Pursuit of Badasserie: The Podcast, we had the pleasure of interviewing Justine Beauregard, a sales coach and trainer helping entrepreneurs who are tired of chasing traffic, money, and followers

Justine shares incredible insights on focusing on impactful actions, understanding individual goals, and aligning actions with desired outcomes, while delving into the pitfalls of confirmation bias, the importance of joy in daily activities, and the need to bridge gaps instead of extreme strategy shifts. This podcast has so many action-oriented tips, that it might literally blow your mind!

Let’s measure the impact of our income-generating activities, define our goals, and evaluate whether our actions align with those goals. Justine’s wisdom serves as a valuable guide for entrepreneurs seeking balance, impact, and sustainable success in their journey. Let’s get after it!


In this episode, we discuss:

  • Justine’s childhood experiences with puppet shows and friendship bracelet businesses
  • Detour into corporate gigs and eventual return to entrepreneurship
  • Work in tech companies and publishing
  • Transition to startup life and later, non-profit work
  • Pivotal decision during pregnancy – choosing between non-profit work and staying home with her child
  • Initial struggles and postpartum difficulties
  • Hiring a business coach for guidance
  • Shift from consultant to coach and trainer
  • Importance of Learning Business Skills
  • The realization that it’s not just about knowing a lot but also running a business effectively
  • Focus on impactful actions and promoting oneself
  • Doing Less, Doing Better
  • Emphasis on quality over quantity in business actions
  • Understanding individual goals and aligning actions with desired outcomes
  • Navigating Confirmation Bias
  • Discussion on the pitfalls of confirmation bias in decision-making
  • Importance of challenging assumptions and seeking diverse perspectives
  • The Role of Joy in Business
  • Justine’s perspective on infusing joy into daily activities
  • Avoiding cycles of despair and focusing on joyful, purpose-driven actions
  • Bridging Gaps vs. Extreme Strategy Shifts
  • Encouragement to bridge gaps in current strategies rather than making extreme shifts
  • Finding a middle ground and making intentional adjustments
  • Income-Generating Activities
  • Challenge to clearly define goals and evaluate whether actions align with those goals
  • Questioning the reliance on referrals without an intentional process
  • Measuring Impact and Avoiding Despair
  • Encouragement for entrepreneurs to measure the impact of their actions
  • Avoiding cycles of despair by focusing on purpose, joy, and sustainability
  • Designing Businesses Around Joy and Purpose
  • Justine’s insights on designing businesses that align with personal joy and purpose
  • Balancing impact, sustainability, and success in the entrepreneurial journey.


Find Justine:







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Continue reading for a full transcription of this episode:

Lynn Howard (Lynn Howard)

I’m Lynn.

Amanda Furgiuele  

And I’m Amanda. Welcome to the Pursuit of Badasserie, the podcast. I almost mispronounced our own podcast. Goodness. So we are excited today to have another guest.

We have Justine Beauregard. She has been a sales coach and trainer since 2008, helping hundreds of small businesses and entrepreneurs increase their income by up to 2,300%.

That’s 2,300%. And have fun while doing it.

Justine Beauregard |  

Justine, welcome to the show. Thank you so much for having me. It’s great to be here.

Lynn Howard (Lynn Howard)

Yeah. Tell us how you got started.

Justine Beauregard |  

Um, well, do you want the story from when I was 4 years old?

Lynn Howard (Lynn Howard)

No, I’m just kidding.

Justine Beauregard |  

Um, it’s funny because I’ve been a lifelong entrepreneur. I started out really young. I was 5 or 6 years old running puppet shows in my backyard, hustling friendship bracelets on the playgrounds, like all the things, entrepreneurship.

And I sort of got out of it for a little while. Because I grew up with a single mom and the goal was just make enough money to support yourself and the easiest way to do that is to work for someone else.

And so I kind of got it in my head that that was a true story and I pursued corporate kind of gigs for a while.

worked for a lot of male dominated companies in the tech space and all of these different kind of avenues that didn’t really feel quite right.

So I ended up moving out of that. Into publishing because I thought every woman in her late 20s wants to work in publishing.

It sounds very romantic and fun and all the things. It wasn’t that romantic and fun. And so I ended up transitioning then into startup life again for a little bit.

Still didn’t love it. Then went into nonprofit thinking if I can make an impact and do something for the good of the people instead of for the bottom line of someone’s you know, pantsuit.

Then I’ll find I’ve always wanted to be a business owner, I’m just going to start when I am in my 50s and I’m going to send me a retire and I had this whole big plan and I was sharing my vision with all these people and I got pregnant with my first baby.

And my husband was like, what do you want to do? Do you want to keep working at this nonprofit or do you want to stay home with our child?

And I thought, I’m the breadwinner, how are we going to make this work? And so we ran the numbers, we came up with the budget and he was like, you don’t have to make that much.

And we did the math, it was like, I don’t know, 20, 25,000 a year that I would need to bring in and I was like, I could do that, no problem.

First three months, $0, started to panic, was postpartum, hormonal, all the things that happen when you have kids. And I hired a business coach and that is when

I realized that I knew a lot about a lot, but I didn’t know how to run a business, and I didn’t know how to promote myself, even though I could help other people do it, and started learning the skills and kind of leveraging some of the things that I had done for other people, for myself, but getting mentors to help me buying courses, different things that were going to help me get where I wanted to go.

started recognizing that a lot of my clients, instead of wanting me to do the work, they wanted to understand, how I was doing it, and what I was thinking about it.

And that’s when I transitioned from a consultant to a coach and a trainer. So I really kind of became an entrepreneur on purpose and by accident, and you know, all the things.

And as I’ve kind of gone through this journey, and I’ve had my company for almost 10 years now, it’s really evolved from a consulting agency when I first began, making no money, working 80 hours a week, postpartum with a baby, to now I have two grown-ups.

I’m kids and you know they’re in school full-time and my business has totally evolved and shifted and I just welcome that.

know it’s just all those experiences kind of brought me to where I am today and I’m sure there’ll be multiple versions of where I go from here but that’s sort of the story of how it all came to be.

Lynn Howard (Lynn Howard)

I love it. Actually, when you were talking about the young you, I can remember when my kids were like four and five and I would come home.

They’d be at my mom’s. I’d come home to my mom’s to pick them up and they, because she lived right on the edge where there were a bunch of businesses and she was kind of like the out right and they had a little rock stand.

They were always selling rocks to the people and they would stuff them by rocks. Rocks that they picked up out of my mom’s like driveway and I was like, little entrepreneur self.

I love that. I love your start. It’s a personal connection to mine.

Justine Beauregard |  

I love that.

Lynn Howard (Lynn Howard)


Amanda Furgiuele  

Yeah, I definitely feel like.

Lynn Howard (Lynn Howard)

That is a story and I just want to have my kid that whole, like, oh my god, things change a lot when you have this.

Absolutely. So I know you talk about, I love your story and I love how you have these little parts and these little aha moments that just kind of say, you know, this isn’t right for me or this is, you know, I’m designing more of my life that I deserve that I want.

Hello, the pursuit of Audastary. And so you actually dug into really learning about how to bring in the business, how to create traffic, leads, and income streams.

tell us a little bit about that because that’s what you help clients do now. It’s really those that are struggling with the traffic, the leads and money you really help coach them around this.

Justine Beauregard |  

Yeah, I mean, and it’s shifted and evolved even beyond that. It’s funny because I know a lot about a lot.

I’ve grown up being a generalist in a lot of ways and I appreciate that part because there’s so much I was talking to someone this morning about how I sort of evolved.

I went to med school as a hypothetical. I went to med school. I learned how to triage all the problems.

Then I found the cardio floor and I was like, oh my God, I love doing open heart surgery. It’s the most fun thing ever.

I really enjoy it. So now I’m sort of… on the cardio floor. And even though I know how to diagnose the flu, I don’t really spend a lot of time there.

So while I say I can help people with lead gen and traffic gen and all those things, I really don’t do that as much anymore.

I leave that to the general marketers and people who are great at setting up funnels and doing all those things beautifully well because my business is so streamlined.

I don’t need a lot of leads. I don’t need a lot of traffic. I have 3,000 followers on Instagram and it’s easy.

I’m using the me to create six figures a year. So with the people that I have meeting, and I tell this to my clients lot too, like in the beginning, you need heavy sales activity, you need heavier marketing activity because you’re trying and testing different pathways to get where you want to go.

Where I am now in my business, I meet five people, I close all five of them, and I close them within 20 to 30 minutes.

Like it doesn’t take me long to hit my sales goals because I’m an expert at sales. So I really focus on on triaging that sales process, those sales opportunities, and the marketing and the lead gen side.

I often challenge people about it. I’ll say like, are you sure you need 10,000 followers on Instagram hit your goals?

Because that probably means your sales content isn’t as strong as it could be. Let’s focus on what messaging you’re using and how you’re positioning your business and the ways that you’re creating value for people.

So instead of 10,000 people following you, you get 100 and you hit your sales goals with ease. So that’s really where I kind of focus.

Less is better, almost like less is best if you want to find a simple way to talk about it.

sort of my mantra with clients is do less better. So whatever you’re doing now, probably by the Pareto principle, 80% of your success comes from 20% of the actions you take.

So stop doing the 80% of stuff that has no impact and focus on the 20. And if you focus on the 20, you can take your time back from those 80% of things that don’t have direct impact or you can choose to do the same things you’re doing now and just accept that level of effort for what you’re getting back.

Or you could amplify the 20% to 40% and continue to do some of the things from the 80% bucket.

So it’s really just about, it’s almost like Simon Sinek talks about the infinite game. Business is a game and you get to figure out like, do I want to put my dollars?

Where do I want to invest my energy? If you’re playing Monopoly, it’s where do I want to place my hotels?

Because those are my big ticket things. Then I might want to build a house over here, or I might want to sell this property over here.

Amanda Furgiuele  

But I’m being really strategic about how I’m looking at the whole board. 100%. The strategy is everything because there is so much that I’m just talking to a client about it today that you spend so much time doing the things that you think you’re supposed to do when those things aren’t bringing any dollars in.

so like, oh, I need to do this. I need to do this. I need to go buy some schnassy thing to make my space better.

that’s not bringing you any revenue. That’s just bringing you stress and uncertainty. And you don’t need 10 million followers.

You need 10 good ones who are going to open their pocketbooks and really benefit from your product or your service.

It’s all about your perspective. It’s all about utilizing those strategies and thinking and choosing how you are spending your time and your money and your energy and build a business that works for you.

Justine Beauregard |  

Well, an impact looks different for everyone, right? So you might be like, I have clients who really want to focus on the traffic side.

They’re like, no, I need a lot of people in my audience because I have a message that I want to get out and I want to establish position of thought leadership and I want to attract high level sponsors and speaking engagements and things like that where the audience is important to them.

And they’re already at their revenue goals. So what I tell people is like, what is first you’re going to start with a goal?

Like, what is your goal? If you’re not, hitting your income numbers and you’re posting on TikTok for three hours a day because you think that’s going to generate your income, but it’s not monetized, then you can’t, you have two choices.

You can either get off of TikTok and try a place that might suit you better that’s actually going to get you results or learn how to become an expert at TikTok in those three hours instead of just posting and doing the same things over and over again on TikTok because clearly what you’re doing isn’t working, right?

And so. It’s not always about the income generating activities, which I know a lot of people are focused on, but sometimes, for a lot of moms that I work with, it’s about scaling back on time.

Like, I was working with this one woman who was already generating close to half a million a year, and she’s like, all right, what’s the plan?

What’s the next level? And I’m like, whoa, hold on. Do you, what does your next level look like? Do you want to make more money?

Or what do you really want? she was like, honestly, I’d love to work like 10 hours less a week.

And I’m like, okay, then that’s the goal, right? So now we can reverse engineer the steps that are going to get you to that goal, whether it’s outsourcing or automating or figuring out ways to serve your clients better.

Sometimes it’s increasing pricing. Sometimes it’s introducing group programs. So you can work in the same amount of time, but with serving more people, there’s so much that you can play with, but until you know that end result, it’s like getting in the car and being like,

Well, just going to drive around and see where we get. Like, you’re going to waste a lot of gaps, right?

putting something into the GPS and going from point A to point B and kind of mapping out how you’re going to get there.

Lynn Howard (Lynn Howard)

You’re speaking our love language. Absolutely. And there’s a couple of points in there that I really want our audience to hear is like, you know, obviously have a goal or big old people.

We do. We’re actually content contributors for many organizations. So we do a lot of goal strategy things with not just our clients, but also with others.

But having that goal, understanding what your, you call that something else, but essentially your end result or your success or what your need is at that point.

If it’s a gain more time back, if it is to increase followers for X reason, if it is to actually utilize use what your mama gave you a kind of concept like what you have and clean up and I do love that.

I do love to and I had to chuckle because we had a team meeting yesterday and they’re like, oh, you got to create reels, you have to create reels and like, that’s not my strong suit.

My strong suit is another arena, so I spend my time there and so we’re going to make our our online business manager listen to this one.

But you’re saying like utilize what, to get the results that you want, utilize the strengths that you have unless you want to invest the time to learn that particular craft.

And I think that’s important because a lot of people like get so sidetracked that they think that they have to do this, they have to do that, and they because that’s a cool thing to do where everybody’s doing it.

But it’s what you’re really doing is looking at everything that’s happening in your clients arena and saying, okay, what’s going to give you the biggest bang for your buck to get you to to that point B and you self-defined point B because everybody’s point B looks different.

Justine Beauregard |  

So I love all those points and so much more. I think too, what’s really interesting is a lot of people when they’re just starting out, they have no idea what works, right?

They’re showing up on Instagram doing reels and they’re using TikTok and they’re sending emails and doing all these things.

if you were to ask them just point blank, if you were just to ask someone like, Hey, Josie, what are the things that you need to be doing that are going to generate the income?

And Josie’s like, I have no idea. I’ve been doing all the things and none of the things are working.

And I feel like I’m grasping at straws. And I’ve had this conversation with hundreds of clients at this point.

And almost every time what I say to them is, it doesn’t matter what you choose. It’s the fact that you haven’t committed to any one thing in particular, right?

Like, if nothing is bringing you money and your goal is to generate more money, you just need to pick one of those things that you’ve been doing or a new thing.

You need to go all in on that thing. With the example before of TikTok, you’re spending three hours creating videos that get no results, spend two and a half hours researching the hell out of TikTok, doing the work to understand the platform, the algorithm, how it works, how to name your videos, how to add cool captions, take a course on it, figure out your lighting, invest in a better microphone.

Do the things that You’re going to get you some traction on TikTok. Research people in your industry. See what kinds of content they’re producing.

Research people who are not in your industry. See who’s trending and what they’re talking about, what kind of audio is trending, all the things.

then go all in for those 30 minutes you have left, creating something that’s really high value and impactful. And then watch what happens.

Because what most people will do is they’ll feel so lost and confused that they kind of dip their toe into way too many pawns.

I haven’t actually swam, and I’m like, because you’re too afraid to dive into the pool. It’s going to be cold.

It’s going to suck. going to have to go through a couple of instances where you jump in and you get right back out.

You’re learning and you’re understanding how to get used to that environment, it’s new and uncomfortable. if you go around 15 different ponds, the only thing that’s ever going to get wet is your toe.

That’s not going to create income, and that’s not going to create impact, that’s not going to make you feel good.

So it doesn’t really matter. Everybody is on every social media platform. There are billions of daily active users on social.

There’s also millions of people every day who listen to podcasts like this one and who go to events and who read emails and do all the things.

So it doesn’t matter what social media channel, it doesn’t matter what marketing channel period. It’s just about picking one goal, one focus platform, and really mastering that channel well.

Lynn Howard (Lynn Howard)

It’s interesting because we have asked, just recently I did a training, a live training here in Bangkok, and I was like, what are your money generating activities?

What’s your income generating activities? And they went blank. They had no idea what their money generating activities were. And so I’d love for our audience to stop pause and write down your money generating activities, your income generating activities, and actually give it a thought.

Because if you don’t know what you’re doing that is actually generating income, then you don’t know what to fix.

And I love or double down on, and I love that you talked a lot about that and doubling down.

Because also, if you don’t know where your efforts are going, like you said, you’re dipping your toe into 15 pounds, you’re not getting your return on investment that time that it takes the process, the whatever knowledge that you put into.

I love those two together, money generating activities, and what is your ROI based on that, and not necessarily an income, but even return on effort, return on energy, return on, and obviously results, right?

So it’s so important. Love that. No, Amanda’s got a lot to say about that too.

Amanda Furgiuele  

Oh, yeah. mean, this entire podcast has just been our love language of speaking to your clients and understanding where to put your efforts, and it blows me away how often when you ask someone, like, where is your money coming from?

Where is your biggest output? Like, what’s the ROI and that percentage of this? And there’s absolutely just crickets. They have no idea where it’s coming from.

And I’m not saying that everybody is going to be super analytical and know every single tracking element of their business because I don’t think that’s feasible for a lot of people, and that’s why you hire people who are really big examiners, and they can do that for you.

However, it is so important to know where your money and your time is going and whether or not that’s actually bringing back the results that you’re looking for and if it’s not, it’s time to evaluate the actions that you’re putting in, the work that you’re actually doing.

I was just thinking about this today. It’s so funny. about, are you doing work or doing the work? work you really need to be doing, we can all fill our days with extraneous activities and I can sit at my email and check my email for four hours or I can just do the things that I need to do and actually put in the action steps that are going to get me where I want to go and to get me to the results that I need to see rather than filling my days with extra work that doesn’t actually need to be done or can be handed off and delegated to somebody else.

Justine Beauregard |  

Yeah, and a lot of the things we do, a lot of those results we get are confirmation bias, right?

Like, we say, oh, where do you get your most clients? The confirmation bias that nothing is working is because you’re doing everything at a fraction of the level of effort.

I’m doing lot of things but I don’t know what’s actually creating an impact. When’s the last time you actually measured the impact of those things?

Probably never. Confirmation bias. Looking at it and being like, okay, where do I able to be able be be be able .

A lot of people who are like, I get all my business off of, you know, whatever, running webinars. And I’m like, okay, great.

I hate being on video though. And it’s like, why are you doing that? Well because I bought this funnel system and they told me that I had to run webinars in order to get sales, so I do it, but it’s terrible.

And I’m like, okay, so you need to have something that works, but you also need to have something that feels good because remember, your business is your design.

So if you are making your own life miserable, you’ve done something wrong. And I don’t often tell my clients that they’re doing the wrong things because I don’t believe that there’s really a right or a wrong.

I think there’s things that are problematic and there’s things that you need to fix, but I don’t know that it’s necessarily the right way or the wrong way, but it is wrong when it’s wrong for you.

And when you know and you feel it, like every day when I show up, it’s like, I gotta gear myself up for this webinar.

I’m gonna do it because I know it’s gonna bring in money, but it’s gonna be terrible. I’m going to treat myself to Margarita’s and Tacos and I’m going to feel fine about myself.

it’s like, enjoy the Margarita’s and the Tacos, but don’t endure something that is terrible for you. So instead, you’re looking at your income-generating actions and on the other side of the paper, so you write down webinars on that side of the paper, and the other side, you say, I’d really love to just be paid to speak at conferences instead because I have that skill of speaking, but I’d much rather be compensated for it and reach larger audiences that have already paid to pay attention, and that feels really aligned for me.

Now you know what your goal is. Now you know where you want to go. Now you understand how to leverage what you’ve already built to get to that next phase.

And it’s about understanding both sides. It’s not just the ease and the impact, it’s also the joy of your day-to-day and designing your life to fit you.

Amanda Furgiuele  

Yes, and I want to give another example of that because this happened to me about two and a half, three years ago.

So I was, I… I joined a couple of courses and they saw everything needs to happen on Facebook groups.

Facebook groups, gift this funnel, do this. And I did it and it worked. And I was sitting in these Facebook world that I hated every time I had to get on it, I absolutely hated it.

And it worked, but it didn’t really work the way I thought it was supposed to work because it did bring me people.

And I was getting consult calls and everything was working, but those were qualified people. So not only was I doing something that I was told to do because it works and it did work for all intents and purposes, however, I hated doing it.

And I had this thought that this is where I’m getting all my business and my clients did I had a lot of calls from it, but those weren’t clients that were converting.

So like, yes, I had this bias that it was working because I was getting calls and getting booked, but I wasn’t getting the money after the fact.

So it was all just like energy and waste of time and an activity I didn’t enjoy to see perceived results.

So really take a look at it.

Justine Beauregard |  

Well, this is what creates cycles of despair, right? Because people will, especially when you don’t love the plan that you set in place, number one, you veer off the plan, you don’t do it 100% like you should be doing it, or like you set yourself up to do it.

And when you’re doing the plan, you’re kind of thinking about, well, I want to really go to this other thing.

So I’m just going to like, put my head down and I’m going to do this plan until you get to a So where you’re so resentful of the plan that you hated to begin with, but these people end up working in extremes.

So they will do the webinars, they’ll go all in on the webinars, and then they’ll burn their entire business down and start over doing the speaking things, rather than just going, okay, how do I bridge this gap?

I need to just do one less webinar and get one more speaking gig and like transition myself to invite more joy, to invite more ease, to get those results without doing this crazy thing.

I get to the point where I’m burnt out and resentful and so I switch gears and then I’m all over here and I’m resentful because I switch gears too early and it’s not performing as well as I thought because I have an uptick in my learning and I was thinking that it was just going to convert right away.

So now I’m telling myself that this strategy doesn’t work so they either end up going back to the strategy that worked that they didn’t really like or they end up telling themselves that they’re back.

They’re at their business and they don’t know how to do anything correctly and they feel bad about themselves and then they go into all these different cycles of despair that are just all over the place happening and their mind drama is out of control and every day they’re just like, I’m just the worst business owner, I just don’t know what I’m doing, I just nothing is going to work for me I’m never going to be successful and they go into these really extreme high level stories about themselves even to the point where I’m a sales coach I meet a lot of people with sales issues.

And these people are like It’s my offer is the reason why nobody wants to buy it. I’m like, but it’s not yet because nobody has bought it to confirm that.

It’s the positioning and the messaging behind your offer that’s not working. I’m going to take a look at your offer and tell you if it’s going to work once you actually sell it because I can evaluate offers and help redesign them.

But at the core, most of the things that we’re trying to fix are not the actual problem. So we end up working really hard to fix things that aren’t broken and not.

Fixing the things that are broken, which is why a lot of people go, well, working on my website’s fun.

I’m just going to tweak my website for 20 hours this month instead of actually getting out there and selling.

And they’re wondering, how come I’m not getting sales? Because you’re not selling anything. When’s last time you made an offer?

You’ve been working behind your desk and your little basement building up a landing page that no one’s ever seen because you haven’t actually done any marketing, any sales, right?

So we need to be really mindful of these are the things I’m doing day to day. These are the results that I’m looking for.

Do those things match up? Do they align? Do they fit together? Does it make sense? Most of the time when we’re missing the mark, it’s because the goal and the actions to support it are not actually the right fit.

Lynn Howard (Lynn Howard)

Not only are they not the right fit a lot of times, they’re not clearly defined in their bucket. Actually, I want to say something about one of the words you used, Amanda.

called them clients, but they were actually prospects and leads. It’s such an easy kind of thing that people do constantly.

I’m like, you are not, even with your whole webinar example, they could be paid in life and doing the webinars.

Actually, have a couple of clients where they’re doing the one thing and they’re like, yeah, but I’m already graded it.

Okay, but you’re not getting the conversion that you want. Why is that? Because maybe only two people are showing up at your webinar.

Because you’re not putting in the efforts to actually bring people in. maybe your offer is actually Correct. It’s looking at each of the little steps to see where is the disconnect or then you have the adverse which when I used to run a global company and we taught referral marketing and strategic alliance and I remember I was writing a sales training for the whole company.

were in 26 countries, hundreds and hundreds of franchises and I was like, okay, doing a little bit of market research with our top producers and what’s your sales strategy?

Oh, don’t have one in particular. Oh, don’t have one. I just get business by referrals. Oh, really? Let’s look at that.

Let’s break that down and help people narrow mind and they want different results but yet this is the only thing that they’re doing or they’re not really unpacking it because they’re just going through the motions and saying the right words because that’s what’s expected of them but they want different results and so it’s

It’s really interesting. We love sales. Obviously, we wrote a book on it. We love everything that you’re saying because there’s just, there’s so much that we could unpack here.

We’re going to have to have you back because we are already at time. This is, yeah, this is phenomenal.

Justine Beauregard |  

I just want to add one quick thing around that too before we go, which is it’s very interesting to see one of my favorite things to challenge people on is when they say something like, I got all my business through referrals.

And I asked them, how do you ensure that that happens? Or like, what are you doing to cultivate referrals?

Or what does your referral programming look like? Or things like this? They’re always like, oh, they just fall into my lap.

They just show up. They just, I don’t do anything for that. And I’m always like, okay, so your business is literally built on chance and possibility.

That’s when their eyes just go like, whoa, hold on a second. No. Like, Like, they’re all. I’m like, yeah, there’s a certain point, like I built my business on referrals, so I know.

Lynn Howard (Lynn Howard)

There’s a process to it. And we taught that process. mean, we actually taught that process. was part of our core product of teaching really how to build an operational, successful referral system.

But you’re absolutely correct. Most people, like what we were talking about earlier, listen to the income streams of the people you already have.

Oh, I get everybody by referrals. Oh, really? Let’s break that down.

Justine Beauregard |  

How do you do that?

Lynn Howard (Lynn Howard)

Yeah. I see how that works.

Justine Beauregard |  

I love just like taking a zoom out on this one and anyone who’s listening, like if you’re telling yourself or anyone else, this is my income stream.

This is how I’m generating, you know, money, clients, customers, whatever you want to call that stream. I want you to think about what you are doing to take personal responsibility and intentionally curating.

That income in that way. Because sometimes it works, right? But I’ve had clients come to me and say like every month it just works.

Like the universe opens itself up to me and it just sends me all the things and my response is like you know what?

And I was actually talking to a client about this today. I said I love that that happens for you.

And I do not want to shut down that part of you that really sits in the allowing and the receiving and universal acceptance of that money.

And it’s my responsibility as your sales coach to come up with a list of activities with you today that you feel calm and certain about.

So when that day comes, which inevitably will my friend, I want you to be three weeks into the month, not anywhere near your revenue goal and look down at your list of calm activities.

I’m going to continue to meditate, I’m going to continue to do all the things that feel good to me, and I’m going to do this item on the checklist that Justine gave me because I know that that’s going to create results for me.

And that’s like your backup plan. So you don’t have to give up the spiritual wu side if that’s the kind of business you want to run.

I love that for you. And I hope, and and hope, hope, continue relind got, you sure would have, and as your exit go Garthak’s is ILK relates The filibuster have three men on this cheering guys.

beings. The one is that they there is a-res bonus translational . If you don’t have it, today is the day.

20 minutes, sit down, make your checklist, if you don’t know how to do that on your own, hire somebody to help you because it will change your life.

Amanda Furgiuele  

Absolutely. So how can people find you, Justine?

Justine Beauregard |  

Yeah, so I have a podcast called People Over Profit, and I give tips about lead gen marketing, all the things that I don’t really work on with clients as much.

then I do talk about sales, some of the mindset pieces of running a successful six-figure business.

Lynn Howard (Lynn Howard)

Those types So if anyone’s interested in podcasts, which I would hope they would be if they’re here listening to this, then check out People Over Profit.

Justine Beauregard |  

And I also have a magazine called People Driven Business, and all of these things you can find on my website, which is my name, Justine Beauregard.com.

Lynn Howard (Lynn Howard)

And of course… Yeah, this was awesome.

Amanda Furgiuele  

Yes, fantastic. of course, all that information is in our show. So if you’re listening on a different platform, if you head back to the pursuit of Badasserie, that’s spelled with an IE at the end.

.com slash podcast, you will find out. All of the information there with Justine contacts, so we’re super excited to have you.

This was super fun.

Justine Beauregard |  

Thank you so much. Great to be here.

Lynn Howard (Lynn Howard)

Yeah, I love this podcast especially because there’s actually action steps woven throughout this one that we are like, look at your money income money producing income streams right and it’s not it’s not money producing if it’s not producing money.

So just be aware of that. Like people are going to get shook it if they actually apply what they what you talked about today.

I’m loving this. I’m fired up at 5 a.m. Anyway, Justine, thank you so much for coming and for those of you listening watching, make sure that you like, subscribe and share.

Tag somebody in the comments on our social media feeds if you’re listening to it on our social media that need to hear this that actually need to really take a look at their sales process.

Honey producing activities and so much more with Justine.

Justine Beauregard |  

Thank you. Thank you so much.