Episode 71: Understanding SEO Strategy with Gresham Harkless

Join us for an insightful episode as we explore the intricate world of digital marketing, SEO, and web development with Gresham “Gresh” Harkless Jr., the visionary founder behind Blue16 Media and CBNation. In today’s fast-paced digital landscape, establishing a thriving business requires more than just a great idea—it demands a strategic approach to marketing and online presence.

With a wealth of experience in leveraging media and technology to effect positive change, Gresham Harkless brings invaluable insights to the table. Through Blue16 Media, he has empowered countless businesses to harness the power of digital marketing, offering a comprehensive suite of services ranging from web design to SEO solutions. At the core of his philosophy lies the belief that every organization is inherently a media company, capable of strategically utilizing marketing tools and platforms to achieve their objectives.

In this episode, we discuss the essential strategies for building a successful, sustainable business in today’s competitive landscape. From the foundational principles of SEO to the nuances of web development, our conversation explores the vital ingredients necessary for long-term success. Whether you’re a seasoned entrepreneur or a budding business owner, this episode promises to equip you with actionable insights and proven techniques to elevate your brand’s online presence and drive tangible results.

Join us as we unravel the mysteries of digital marketing alongside a true industry expert. Tune in to gain invaluable knowledge and unlock the potential of your business in the digital age. Let’s get after it!

Gresham Harkless on the Pursuit of Badasserie

In this episode, we discuss:

  • Gresham’s start in selling newsletter subscriptions
  • The shift into traditional digital marketing
  • Getting in the door
  • Being open to opportunity
  • Being the smartest person in the room
  • Finding your superpower
  • The entrepreneurial spirit and creativity
  • Embracing the naivete
  • Working from passion
  • Blogs, podcasts, and videos…and leveraging technology
  • What does success look like?
  • Unrealistic expectations
  • SEO strategies
  • Repelling the wrong clients
  • CEO hacks from Gresham’s podcast
  • Focusing on your “zone of genius”
  • Leaning on others
  • The power of networking (and a shout-out to BNI)
  • Finding a community of like-minded entrepreneurs and people who support you
  • The people part of marketing
  • SEO at its core
  • Tapping into your creativity

Find Gresham:



I AM CEO Podcast – http://iamceo.co


GET THE FREEBIE: http://cbnation.co/iamceo3

  • Like the show? LEAVE US A REVIEW wherever you listen!
  • Have a question? CONTACT US at info@thepursuitofbadasserie.com!
  • Want to sponsor us? Find out how HERE.