Episode 74: The Strategy Behind Strategic Alliances
Welcome to The Pursuit of Badasserie: The Podcast and our very first episode in the same room! Normally, we broadcast internationally, but today we are both in Bangkok, Thailand and bringing you all the knowledge about strategic alliances or strategic partnerships!
In this podcast episode, we’re diving deep into what makes strategic alliances tick and why they’re absolutely crucial for growing your business. We’ll chat about how these partnerships are like secret weapons for expanding your reach and tapping into new opportunities. From shared goals to trusty communication, we’ll break down the key ingredients that make these alliances work. So kick back, tune in, and join the conversation on why teaming up could be the game-changer your business needs to thrive in today’s competitive world.
In this episode, we discuss:
- The difference between strategic alliances, strategic partnerships, and referral marketing
- Relationship building
- Building momentum
- What to look for in a strategic partner
- Aligning values
- Making the time for strategic partners
- Adjacent business connections and competitors
- Leveraging
- Putting in the work
- Examples of strategic alliances
- How Lynn & Amanda are both partners and strategic alliances
- Holding each other accountable
- Begin proactive in your strategy
- Helping you expand
- Tit for tat myth
- Referral relationships
- Giving back, the Giver’s Gain
- Understanding each other’s needs
- How can you support each other?
- Educating your team/alliance
- Nurturing relationships
- Finding the right people
- Learning and growing together
- The importance of communication and accountability
- 3 to 5 to thrive
- Strategy vs Fan Clubs or Friends
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